Jonny switched from writing to millinery a decade ago. Self-taught, he began making hats from upcycled coats, scarves and antique textiles. Sustainability remains at the core of his founder-led label. Championing local mills and small artisan weavers, his own team is based out of his workroom in the Yorkshire Dales. Hats should endure, and Jonny's pieces are timeless and epitomise slow fashion. No fabric is wasted, any surplus crafted into the smallest pill box, cuffs and hairbands.
His hats are much coveted and he has collaborated with the likes of Alice Temperley and Katherine Hooker.